What Flavor Are Swedish Fish?

I was today years old when I learned...

Swedish Fish are not Strawberry, Cherry, Raspberry…or any other flavor you’d expect.

So what flavor are they?

We’ll get to that — but first, let’s take a quick dive into their history!

The Origins of a Candy Classic

Swedish Fish were created in the late 1950s by the Swedish candy company Malaco, designed specifically for the American market. While the fish shape was a cultural nod to Sweden’s fishing heritage, the candy itself was tailored to appeal to U.S. consumers’ growing appetite for chewy, fruit-flavored treats.

The original red fish became an instant favorite and has remained the flagship variety ever since. Over the years, the brand expanded to include different colors and shapes, but nothing has ever quite rivaled the iconic red fish. Still, despite decades of popularity, one question has puzzled candy lovers everywhere: What flavor is it, actually?

They're Not What They Seem: The Vegan Surprise

One of the most surprising facts about Swedish Fish has nothing to do with their flavor — it’s what's not in them. Unlike most gummy candies, Swedish Fish contain no gelatin, the common ingredient derived from animal collagen that gives gummies their bounce. Instead, they use a blend of corn syrup, modified cornstarch, and carnauba wax to create their signature texture.

This means Swedish Fish are accidentally vegan — a rare feat in the world of chewy sweets. No meat byproducts, no dairy, just pure chewy sugar bliss.

Manufactured Mystery: Made in Canada, Not Sweden

Despite their Swedish branding, most Swedish Fish are actually made in Canada. Production was moved there years ago and continues today, with many packs coming from a facility in Ontario. So, while their identity is rooted in Swedish culture, the candy itself is more of a global collaboration: invented in Sweden, produced in Canada, and adored across the U.S.

It's an international journey for a humble little red fish — but it's that kind of quirky background that’s helped make them such a memorable candy aisle staple.

So... What Flavor Are They?

Now for the big reveal. The red Swedish Fish flavor? It’s officially labeled as “Swedish Berry.” That’s not a berry you missed in the produce section — it’s a made-up flavor.

Many believe the taste is loosely inspired by lingonberry, a tart berry native to Scandinavia. But the actual formula is proprietary and intentionally vague. It’s not cherry. It’s not strawberry. It’s just… Swedish Fish.

And honestly, that's what makes them iconic — a flavor so distinct, it's become its own category. One bite, and you know exactly what it is.