The Fun History of Razzles

Remember Razzles? 

First it's candy...then it's gum. Little round Razzles are so much fun! These are the original candy-gum combo...and they're just as good now as they were back in the '60s. 

Let's take a walk down memory lane! 

The History of Razzles

This doubly-fun candy came out in 1966. It was produced by Fleer, a Philadelphia-based gum company.

If you were around in the '60s or '70s, you might remember one of the ways Fleer marketed Razzles: contests! 

In the late '60s, if you sent in a Razzles wrapper (along with a little excerpt explaining why you loved the candy), you had the chance to win a walkie-talkie. Can you think of a more decade-appropriate prize? 

Kids loved the novelty of Razzles...and the fact that they didn't have to choose between two of their favorite treats.

So how did Fleer come up with that idea, anyway?

Interestingly, the inventor of Razzles was a chemist! His name was Robert C. Bucher, and in 1963, he won a patent for something that had never been done before: he created a treat that was both candy and gum. 

Fleer Company was also the producer of Dubble Bubble––you know, the quintessential bubble gum in the yellow and blue wrapper? Who knew! 

Why Are They Called Razzles?

Fleer chose the name "Razzles" because, at the time, they only came in one flavor: raspberry. The candy was also meant to look and feel like a raspberry; the little round discs featured a rasperry-red color and a fruit-like, bumpy texture. 

Strangely enough, though, "Razzles" isn't just an adaptation of the word raspberry. It comes from a made-up flavor that Fleer invented: Razzleberry! The flavor never ended up working out, and it wasn't used––but the name stuck. 

Razzles Today

Today, Razzles are owned by Tootsie company. 

They come in all kinds of fun flavors (including sour and tropical varieties). 

And we always have them at Life is Sweet!

Want to take a walk down memory lane? 

Click here to buy Razzles!

Did you love Razzles as a kid? Did you learn something new about one of your favorite nostalgic sweets? Let us know in the comments!