The History of Bulls-Eyes (Caramel Creams)

If it seems like you can't remember a time when these didn't exist...

That's because they've basically been around forever! 

Few candies have stood the test of time quite like Bulls-Eyes, also known as Caramel Creams. These chewy, creamy delights have been satisfying sweet tooths for over a century. But where did they come from, and how did they become a beloved classic? Let’s take a journey through the history of this nostalgic treat.

The Origins of Bulls-Eyes

Bulls-Eyes trace their roots back to 1918 when the Goetze family, a Baltimore-based confectionery company, introduced them to the world.

The company was originally a chewing gum manufacturer in the late 1800s. But thanks to shortage of chicle, the main ingredient in gum, they had to shift their focus to caramel-based treats. And thus the now-famous Caramel Creams were born! The combination of soft, chewy caramel wrapped around a sweet, creamy center was an instant hit.

The Secret to Their Unique Flavor

Unlike many traditional caramels, Goetze’s Bulls-Eyes are made with wheat flour, giving them a distinctively chewy texture that sets them apart from typical caramel candies. The white center—often mistaken for frosting or fondant—is actually a rich, dairy-based cream that perfectly balances the caramel’s sweetness.

A Modern-Day Classic

While the original caramel flavor remains the most popular, Goetze’s has experimented with limited-edition flavors such as chocolate, strawberry, and even apple to appeal to new generations of candy lovers. Despite changing tastes in the candy world, Bulls-Eyes continue to endure, proving that classic flavors never go out of style.

Whether you grew up enjoying Bulls-Eyes from your grandparents’ candy dish or just discovered them in a nostalgic candy shop, these chewy caramel treats are what old-fashioned candy is all about! The next time you unwrap one, take a moment to appreciate its century-long journey from a small Baltimore candy company to an American classic.

Do you have fond memories of eating Bulls-Eyes? Share your favorite way to enjoy them in the comments!