The Colorful History of Starburst Candy

When you think of candy aisle staples...starburst are at the top of the list! 

We all have our favorite flavors (red is the BEST, right?) 

But did you know that starburst started out as something completely different? 

Here's the colorful history! 

Invention in the UK

Starburst's origin story begins in the United Kingdom. Originally introduced in 1960 by the Mars Company, the chewy, square-shaped treats were first known as "Opal Fruits" in the UK.

This name was the result of a naming contest, and it perfectly captured the bright, colorful, and flavorful essence of the candy. The four original flavors—strawberry, lemon, orange, and lime—offered a burst of fruity goodness that quickly became a favorite among candy enthusiasts.

Name Change in the U.S.

When the candy made its debut in the United States in 1967, it underwent a significant transformation: its name was changed to "Starburst." While the exact reasoning behind the name change isn't entirely clear, it was likely a strategic move to align the brand with the dynamic, bold image that would appeal to the American market. Over time, the name "Starburst" became synonymous with juicy, fruity indulgence, solidifying its status as a staple in the candy aisle.

Flavor Evolution

While the original four flavors remain iconic, starburst has been creating some fun flavors!

Over the decades, Starburst introduced a variety of new flavors and spin-offs, such as tropical, sour, and even limited-edition blends. They even made fan favorites like "FaveREDs," which focus on the most popular red and pink flavors, and "All Pink" packs. 

Starburst Today

Today, Starburst is a global phenomenon, enjoyed by candy lovers of all ages. Beyond the classic chews, the brand has expanded its product line to include gummies, jelly beans, and even drink mixes inspired by its signature flavors.

Whether you're enjoying the original fruity squares or exploring one of the many modern variations, Starburst remains a symbol of bright, bold, and unapologetically juicy fun. 

Okay, here's the most important question: what is the BEST starburst flavor?